电视剧《这一秒过火》片头AI争议引发行业反思

近期，由张凌赫与王楚然主演的电视剧《这一秒过火》在观众期待中正式开播。然而，该剧的片头制作却意外成为了舆论的焦点，因其采用了AI技术制作而引发了广泛讨论。

据观众反馈，该片头AI痕迹明显，人物形象显得僵硬不自然，光影效果也充满了“塑料感”，甚至被网友戏谑为“PPT动画”。

The new Chinese drama Overdo, featuring Zhang Linghe and Wang Churan, premiered amid a storm of controversy over its AI-generated opening sequence. Viewers were quick to criticize the stiff, artificial appearance of the characters and the unrealistic lighting effects, with some humorously comparing it to a "PowerPoint slideshow".

该剧的争议并未止步于片头。有观众指出，正片中也直接标注了“视效制作，非真实拍摄”，并且大量使用了“怼脸”特写镜头和惨白的滤镜效果。

这种风格让不少网友觉得与短剧相似，但也有观众表示喜欢这种快节奏的叙事方式。

The controversy didn't end with the opening sequence. Some viewers also noticed that the episodes carried a disclaimer stating "visual effects, not actual footage" and heavily relied on extreme close-ups and overly pale filters.

While some viewers likened the visual style to that of short-form dramas, others appreciated the series' fast-paced storytelling approach.

面对舆论压力，7月21日晚，《这一秒过火》剧组通过官方渠道发布声明，表示“新版片头现已替换上线”：

关于片头，我们原本希望通过一段快速转场的画面，帮助观众更快地理解男女主角的情感前史和少年时期的故事细节，并在其中埋下了一些后续剧情的伏笔。然而，理想与现实之间总是存在差距，这个形式引发了意想不到的轩然大波。在此，我们向所有关心和支持我们的剧粉表示深深的歉意。

在开播当日收到反馈后，我们立即连夜重新制作了片头。经过几天的努力和协调，新的片头已经完成并上线，希望能够为大家带来更好的观剧体验。我们深知，观众的感受才是最终的标准，大家的建议和批评对我们来说都非常宝贵。

此次事件也引发了网友对于影视创作中AI技术应用的广泛讨论。有网友认为，AI技术的应用是影视行业发展的必然趋势，能够提升制作效率；但也有网友担忧，如果AI感过强，可能会影响观众的观感体验。

The controversy has sparked a broader debate about the use of AI in film and television production. Some argue that AI integration is an inevitable step forward for the industry, while others worry that excessive reliance on the technology could detract from the viewing experience.

徽声在线对此发表评论称，《这一秒过火》的AI片头争议，实际上反映了当下长剧行业在技术应用与品质把控之间的深层矛盾。过去一年里，AI技术已经势不可挡地渗透到影视制作的各个环节，AI短剧也大量涌入短视频平台，其精致程度不断刷新人们的认知。然而，当一部长剧将AI生成的画面作为“门面”呈现给观众时，期待值的巨大落差便迅速转化为“被欺骗感”。

观众反感的并非AI技术本身，而是“将技术作为遮羞布，以此消解长剧应有的质感和诚意”。《这一秒过火》这场由一分半钟片头引发的风波，或许给整个行业敲响了一记警钟，技术可以提速，但诚意不能打折。

In an editorial, Huisheng Online argued that the incident highlights a deeper tension in the drama industry between technological innovation and quality control.

"Audiences are not rejecting AI itself, but the tendency to use technology as an excuse for compromising on the quality and sincerity that long-form dramas should deliver," the editorial stated. "The controversy surrounding a 90-second opening sequence should serve as a reminder: while technology can enhance efficiency, sincerity should never be sacrificed."

来源：中国青年报综合@这一秒过火官微 、徽声在线、网友评论等

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